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Strategies for Pharmaceutical Companies: Revolutionizing the Industry

Strategies for pharmaceutical companies

Disclaimer: Elise Ho, aka “Dr. Ho” is a Holistic Health & Life Coach. Dr. Ho is NOT a medical doctor, licensed therapist, lawyer, or a bevy of other things. Products or services that Dr. Ho believes in are the only ones that she recommends. Dr. Ho may receive compensation, product, or an affiliate commission on anything you see on this site. This is a personal Website solely reflecting Dr. Ho’s personal opinions. Statements on this site do not represent the views or policies of any organization with which I may be affiliated.

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Strategies For Pharmaceutical Companies


The pharmaceutical industry is a complex and constantly evolving market. Pharmaceutical companies must continuously adapt to stay competitive.


Targeted Strategies For Pharmaceutical Companies are key.


The pharmaceutical industry is worth around $1.4 trillion, and growth is expected to continue at a rate of 5.9%.

There is little margin for error when it comes to the development and production of medication. Pharmaceutical companies need to be on the pulse of changes and advancements in medical fields. Only then can they be at the forefront of breakthroughs and champion new medications and diagnostic tools. Thusly, creating a higher quality of care for patients.


Challenges faced by pharmaceutical companies


The pharmaceutical industry is one of the most heavily regulated industries in the world. It’s also a costly and time-consuming industry. For example, developing a new drug takes over a decade and can cost billions of dollars. 


The pharma industry as a whole faces multiple challenges, including investment to facilitate the development of new drugs. Additionally, the ability to collect, interpret and utilize data. Then there is hiring and retaining qualified and pioneering personnel, and the rising costs of operations impacting the price of medications and availability. All of these challenges must be faced while complying with some of the most stringent controls of any industry. Cost may increase with any missteps. For example, if manufacturing or distribution falls short of compliance laws.


Lastly, one emerging trend that is increasing pressure on pharma is misinformation. Consumers are  demanding, rightfully so, that companies be more transparent and fair with costs. One such example is the lawsuit against three drug companies over the cost of insulin brought by diabetics.


Misinformation, on the other hand, has risen dramatically since the onset of the covid pandemic. More people are becoming skeptical of big drug companies and the medicines they produce, most specifically vaccinations.


Digital transformation Strategies For Pharmaceutical Companies  


Much like any industry, the pharmaceutical industry must stay on top of digital transformations. It is only in this way that expectations can be met and pursue developments in all areas. Digitization has undoubtedly changed how we live our lives, both for consumers and businesses. There are many advantages to harnessing the power that digitization brings.


Embracing digitalization is vital for drug companies.

Digitization has proven effective in reducing costs, helping companies meet demands, identifying new drug possibilities, and allowing for better R&D opportunities while increasing transparency within the industry.


This is vital for the sector in many different ways. People are demanding and expecting a more personalized healthcare experience. For example, they need drug regimes that are personalized to them. And as consumer wearables allow people to become more aware and responsive to their health and wellness, so too do most pharma companies. Being able to meet these demands has never been more critical. The goal is to improve the type of medication they offer. It is also to increase and improve customer relations.


Digitization has also helped in the fight against counterfeit medicines. Allowing communities to adopt blockchain technology which will enable companies and consumers to track and trace medications allows this to be.


On top of this, it has allowed companies to identify internally where changes need to be made to redistribute resources and talent to more practical areas of interest to better service skillsets and the company ethos to make more positive changes to working conditions and the company image as a whole.


Strategies pharmaceutical companies can use to improve.


Moving on to how and what companies can do to help move forward and embrace the best of technology, this post further looks into the different strategies currently employed across the world and why pharmacy needs to be making the most of this technology.


  • Prioritize business development

Business leaders and managers must work together to closely identify the areas they want to push forward through and create a more niche area to hone their development and focus their research. While having a broad range of medications can be beneficial in improving turnover, when it comes to strategies for pushing barriers, team members need to agree on where they want to add value and where this will be best applied given their current status, talent level, and areas of recent research. Are there more areas to explore in your existing markets, or do you need to pursue alternative angles and look for breakthroughs in other areas? 


Identifying revenue gaps in the market and knowing how you can create that income stream will serve pharma well in the future and give a more specific aim and target for future R&D.


  • Pursuing relationships

Both business and consumer relationships play a part in how successful they are going forward. It isn’t enough these days to show up to financiers with a portfolio and talk about how you are going to change the face of medicine. You need to see how drugs and technology are being used in the real world and how you can apply this to your actions.

Forging ahead with relationships, being proactive with sourcing, finding small startups in biotech you can partner with, hosting focus groups, and supporting phase 1 trials can all be positive steps to pursuing relationships that can serve you well in the future, boost your brand image and help you to support innovation which can keep your investors happy and profits rolling in.


  • Acquire more talent

You are only as good as the people working for you, which applies to every signal industry. With a talent shortage in pharmaceuticals, you need to ensure that you have only the best people on board. These people need to be as committed as you are to new breakthroughs and developments.

This isn’t just at a hands-on level either; you must add top talent in all areas, such as R&D, account management, sales, and more. Looking at recruiting from outside the history allows you to bring fresh eyes on board and apply transferable skills or areas of your business that require new life breathing into them. Focus on training, support, and employee retention to help you maximize the time spent working and revenue streams and increase profitability.


  • Agile business development

There’s no denying that in this day and age, you need to be agile. With the markets changing frequently, pivoting and going where trends are going is vital for future success and development. Your business strategy must account for future breakthroughs and always be ready to jump on new trends and support clinical trials, medtech outfits, and more.

Have a clear path to authority so those in charge know who makes what decisions and when. It is important to create an atmosphere where you can agree to new findings instantly without losing time and risking partnerships. 


Designate resources by having multiple staff members on call with business development experience. Work with suppliers to be on the precipice of change and new innovations to support your progress at each turn, right down to the technology and equipment you buy and the blister cards your drugs represent to consumers. Have a group of higher management ready to meet to discuss issues, changes, and any emergencies. Such things can be addressed and looked into when they occur. That is much harder when you have already mobilized a new group.


  • Reduce waste

Surplus is usually considered to be the materials of waste. However, you can generate waste in all aspects of your business. Working towards a leaner business model means you need to look at many factors. 


1- Wasted time jumping on or making decisions about new technologies and investments.

2- Knowing when to call time on something that isn’t working.

3- Being aware of wasted development time due to an inability to create a cohesive team. 

4- Improving the cohesiveness of your team so that they can work together to spot opportunities for action. 


It also includes wasted opportunities down to people not being proactive and grabbing them with both hands. As well, as physical waste such as incorrect labeling or composition due to human error or miscalculations. Waste can be detrimental to success. Streamline your work and free up funds to reinvest in areas that need it. For example, further training and cutting-edge technology for research. Funds can also be used for newer packing methods to further increase product supply.




Pharma is a thriving industry that requires a high level of agility and dedication to the cause. Being able to put your company at the forefront of innovation is vital. There are certain strategies that work across the board:

1- Implementing strategies that can eliminate bloat from your operation process.

2- Streamlining the chain of command.

3- Improving customer and business relationships

Such tips also also allow for being ready to take on new challenges as they appear.

Pharmaceutical companies are well placed to withstand hits on the economy. Revolutionizing the Pharma Industry is possible. It, simply, takes work towards an effective business model and management style. This allows them to remain relevant and give consumers what they need and want from modern healthcare.

Strategies for pharmaceutical companies should include an effective plan to allow them to provide what is needed and wanted from healthcare.

Please use the comment section below to share your tips, questions, and/or thoughts about this post.

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Naturally Yours,
Elise Ho
Ph.D., D.N. Psych.
Behavioral & Mental Health Specialist

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About The Author

Dr. Elise Ho

Dr. Elise Ho

Dr. Elise Ho is a Holistic Health & Life Coach with a special interest in emotional health, life alignment, and energy flow.

Elise will partner with you to align your mindset, your energy, your home and your career so that you can live your life's desire with freedom and love.

Elise offers 30 years of experience and multiple certifications and degrees including a Ph.D. in Natural Health and a doctoral degree in Naturopathic Psychology.