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Call to Action, Marketing & Building Your Business

Proper and clear marketing is the key to building your business. The first step to marketing is understanding the types of Calls To Action.

Disclaimer: Elise Ho, aka “Dr. Ho” is a Holistic Health & Life Coach. Dr. Ho is NOT a medical doctor, licensed therapist, lawyer, or a bevy of other things. Products or services that Dr. Ho believes in are the only ones that she recommends. Dr. Ho may receive compensation, product, or an affiliate commission on anything you see on this site. This is a personal Website solely reflecting Dr. Ho’s personal opinions. Statements on this site do not represent the views or policies of any organization with which I may be affiliated.

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Proper and clear marketing is the key to building your business.

The first step to marketing is understanding the types of Calls To Action.

*This post may contain affiliate links. Click HERE to read my full disclosure.*

  • Email CTAs – Keep in mind you want to have one email for each topic or subject (or problem) and then one CTA. Place it in the email in more than one spot such as immediately at the top and then at the end.
  • Website Content CTAs – On your website pages, there are many opportunities for CTAs. Every page should have at least one prominently-placed CTA so that your audience knows what to do. Try to make it easy for them. You can use “heat map” technology to learn the best placement for your CTAs.
  • Blog Post CTAs – When you write a blog post, the post should have a purpose, seek to inform, engage, and inspire action. There are many places you can put CTAs in a blog post. This includes contextual links.
  • Video CTAs – If you have video content, you should ensure that you’ve stated the CTA in the video, in the description of the video or in both. Just like a blog post, a video should be tied to what you want them to do next. You can even add words with clickable links right to the video itself.
  • Report CTAs – You can include CTAs throughout a report, whitepaper, or eBook. In a long report, you can include more than one CTA’s. Another idea is to include one CTA placed in several spots. The important thing is to be clear about the action you hope to invoke.

 

Sales Copy and your Call To Action go hand in hand.

Anytime you create any type of content, you should consider how to add a CTA.

Make your call to action obvious so that people know exactly what you want them to do.

It is also important to give your reader the opportunity to buy right in the beginning.

An interested party can get frustrated if they have to read through too much information when they are already ready to purchase a product or service.

It should be simple to figure out what to do because you have a reason for creating that content. You want it to lead someplace, and the CTA helps guide your reader there. You want to focus on the benefits that your audience will receive from your content.

Answer “what’s in it for me?,” and you’re sure to get more click-throughs to all your CTAs.

A visually appealing page is very important.

 

[ctt template=”8″ link=”Nt10d” via=”no” nofollow=”yes”] Content, visual appeal, purpose and CTA all need to work for your sales copy to be truly excellent.[/ctt]

 

It is imperative to use eye-catching colors and fonts on your website. However, it is equally important not to overdo it. Create visual balance.

Be sure your website is responsive and can work across platforms. If you need help I can offer referrals.

If you really want your viewers to act, use action-oriented words.

Statements such as “Sign Up” and “Register Now” are great, but you can be more descriptive by using words like “Start Your 7 Day Trial Now.” There is no rule about how long the text can be on your sign-up box. If you need more room then a redesign is in order.

 

Tell your audience what benefit they will receive for following your call to action. 

The clearer you are about the benefits they’ll receive, the better your conversion rate will be.

 

Call To Action is such an important topic. For this reason, we will continue to explore this topic over several additional posts.

These include:

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Naturally Yours,
Elise Ho
Ph.D., D.N. Psych.
Behavioral & Mental Health Specialist

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36 thoughts on “Call to Action, Marketing & Building Your Business”

  1. Hi Dr. Elise,
    Enjoyed your Call to Action article. Will check out the heat map. Where to use CTA’s I do need to work on myself. Placing them on the home page, sidebar, about .me page, social media back to a landing page, banners in your articles. This is of major interest. One thing I would like to mention a pet peeve, sites who have a pop-up before you even have read anything. Grrr.
    Nice article, great subject!

  2. Erika Mohssen-Beyk

    Good tips, Elise 🙂
    This is something I have to improve. I see many doing it too much and it is annoying on some websites these days.
    It has to be done the right way. You give good suggestions.
    Thank you
    Erika

  3. Hello Elise! What a great reminder to add that call to action to every post! This is something I need to pay more attention to! How will your readers know what to do if you don’t tell them Right? Great Tips My Friend!
    Thank You
    Chery :))

  4. I like your points, they all make sense, as does your advice to have “at least one” CTA on each page.

    On the other hand, speaking strictly from a reader’s perspective, I do think some bloggers go w-a-y- overboard with CTA’s. Just the other day I clicked on a link to an article that looked really interesting but before I could even finish the first sentence one of those “walls” slipped down over the page hitting me up to subscribe. I clicked no thanks and tried again to read the article. Over the next 3 to 4 minutes two more pop-ups appeared – one that zoomed out from the center and one that slid up from the bottom. That didn’t include all of the brightly colored blurbs, links, and pitches scattered throughout the article or all the stuff in the sidebar. I never finished the article and I will never revisit that blog.

    1. Oh my goodness, that is very overdone. I also have a love/hate relationship with those walls. I especially do not like when you have barely seen what the page or post is about and you are asked to subscribe.

  5. Hi Elise,

    I learned an important lesson about CTAs when I showed a blog post to my VERY computer literate son and although I had a blue link something like “Click here for more info”, because it was just a blue link he didn’t even see it as a CTA.

    What is obvious to us, the writers, may go completely over the head of our readers.

    Joy Healey – Blogging After Dark

  6. I am working on this retro actively which is never a great place to be. When I started my blog, it was just to inform family and friends of my travels. I didn’t know anything about marketing, SEO or branding. So I really rely on free information like your blog to help me get back on track.

  7. Question: I add CTAs on every page/post to sign up for our newsletter. Yet, it doesn’t seem to gain any traction. Any suggestions on how to entice people without having to spend money? Thanks!

  8. When I had a business coach, she really stressed the need for CTAs. I’ve used them on my coaching site, but I need to revamp the one for my midlife site. Thanks for the tips, Elise.

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About The Author

Dr. Elise Ho

Dr. Elise Ho

Dr. Elise Ho is a Holistic Health & Life Coach with a special interest in emotional health, life alignment, and energy flow.

Elise will partner with you to align your mindset, your energy, your home and your career so that you can live your life's desire with freedom and love.

Elise offers 30 years of experience and multiple certifications and degrees including a Ph.D. in Natural Health and a doctoral degree in Naturopathic Psychology.