JCPenney Supports Gay Parenting
Retail giant JCPenney rolls out a new controversial ad.
This JCPenney ad is controversial simply because it supports gay parenting.
JCPenney’s Mother’s Day ad featured two women and also caused much controversy.
When asked about this Mother’s Day ad and JCPenney’s support of gay parenting a spokesperson made the following statement:
“As JCPenney focuses on becoming America’s favorite store, we want to be a store for all Americans. In celebration of Mother’s Day, we’re proud that our May book honors women from diverse backgrounds who all share the heartwarming experience of motherhood.”
One Million Moms, a group whose “goal is to stop the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.).”, has asked for patrons to boycott the store. They state on their website, One Million Moms (OMM) is disturbed that JCPenney’s (JCP) is continuing down the same path of promoting sin in their advertisements…It’s obvious that JCP would rather take sides than remain neutral in the culture war. JCP will hear from the other side, so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them.We must remain diligent and stand up for biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.”
It is especially interesting that JCPenney has begun to outwardly show their support of gay parenting as this is the same company that pulled their advertising dollars when Ellen DeGeneres came out on The Ellen TV series. However, it is also important to note that in 2012 Ellen came on as a spokesperson for the retail store. Perhaps Ellen was ready to forgive and forget but One Million Mom’s wanted none of it and had, in fact, wanted JCP to fire Ellen. She retaliates with a monologue in which she points out that her values include honesty, equality, kindness, and compassion.
Children can come to a same-sex couple in a variety of ways including adoption, artificial insemination, surrogacy and former relationships. According to the U.S. Census of 2000, gay parents are raising 4% of all adopted children in the United States. According to the Williams Institute as of 2005, an estimated 270,313 children in the United States live in households headed by same-sex couples.
If it takes a village to raise a family that what is our village saying to these families? Should we not be caring and compassionate? Should we not love all people?
I am a married mom of three which to some means that I am traditional. I am white and my husband is Chinese and that is no traditional. Does that mean that we should be discriminated against?
Should we not accept that parents come in all shapes, colors, sizes, and orientations?
Discrimination is a very negative act, do you want to live in a negative world?