The Anatomy of a Great Call to Action includes at least 8 elements.
A great call to action has a lot more to it than a button saying, “buy now.”
A lot of thought goes into placement, size, color, headlines, and more.
To create a great call to action you need to understand your why, your audience’s why, and how the two mesh together.
However, before you get that you have to fully understand what a Call To Action Is.
Now that we have that let’s look at issues of size, quality, and other important key factors.
- Sizing – It’s important to ensure that you pick the right size for your call to action. You don’t want it too small so that it doesn’t show up to your audience, but you don’t want it to look too big either. You need to ensure that the sizing is right based on the other things on your website.
- Image Quality – It’s imperative that the authenticity of the images you use show through to your audience. This happens by understanding your brand and your voice as a business and choosing the right type of images to represent that to your audience.
- Placement– The other thing you must know about CTAs is where you should place them. Placing them in multiple places is usually the best answer to make sure that you give your audience every opportunity to decide to answer it.
- An Effective Headline – Your call to action should include an effective headline. The headline needs to tell your audience what to do. Do not assume that they know. Make it easy for them to understand. For example, buy now, download now, sign up now, and so forth are all action verbs that won’t confuse your audience. They will easily know what they’re clicking on and what they’re agreeing to do.
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- Color – You also want to make sure that you use the right colors for your site, This will help your call to action to stand out. Look at it and ask yourself whether it stands out or clashes? Does it look professional and command attention? Is it boring?
- Form – You can create your call to action in many forms. For example, should you use a button or another type of image? Should you put a sign-up form underneath each blog post? What about a CTA to connect on social media? These are all forms of CTAs that get good results.
- Text – When you create a CTA, should you put text on the button that gets attention? Should you give an example to your audience on what to write inside the boxes they need to fill out to sign up for something? It depends on your audience, but these actions have been proven to improve conversions.
- Understand Why – When you create your call to action the most important thing to know is why you’re creating it. What do you want your audience to do? Why? When you can understand this you’ll be able to improve your conversion rate tremendously.
Crafting a good call to action takes some thought and consideration to ensure it works.
You’ll need to place and test them to make them better.
Be sure to check back in over the coming weeks as we get even more specific about the Call To Action topic with posts such as:
- What is a Call To Action?
- 8 Elements of A Great Call To Action
- CTA Sales Copy & Content Marketing
- Who Is Your Ideal Client? What Is Their Call To Action?
- Even More Tips To Create A Better Call to Action
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When it comes to creating a great Call To Action what is your biggest obstacle?
Let me know in the comments below. Thank you.